Using keywords in your URL benefits your SEO. Absolutely!

Adding keywords to your URL's is another perfect opportunity to send the message to the search engines to identify you. Very few sites take advantage of this little known strategy.

This doesn't mean that you have to go out and purchase a new domain name. For example, our company Freedom Builders has the URL http://www.freedombuildersinc.com and one of our main keywords is SEO Services. We are not going to go out and purchase the URL SEOServicesFreedomBuildersInc.com.

1. Google loves fresh content. Why would it punish new websites? On the contrary, our observations state that new websites are welcome to the game, and only suffer some damage after an initial boost of a couple of months, IF they can’t get to be good enough to actually rank for the keywords that they’re aiming for.
2. New websites bring new voices to the web, Google encourages this, in an effort to improve their own SERP, troubled by recent Bing victories.
3. Page Rank, the measure for the sandbox enthusiasts, has decreased in relevance, so much so in fact that Google is actually putting it on hold as a metric, while they reevaluate its existence.

But what we can do is use keywords to name interior pages throughout the site.

Let's take a commonly used example. Most sites have an 'About Us' tab. Again, using our site as an example, the typical link to that page would be seocompany21.com

In order to optimize the URL, "about us" should be replaced with a keyword or keyword phrase. seo company los angeles

There is 1 more step - In order for the search engines to properly read the keyword phrase, an underscore character must be used to separate words.

So the proper optimized URL would read Los Angeles Seo

The one time you would not want to change the URL to a keyword enriched URL is if you've owned your site for a long time and you have a high number of backlinks linking to that page. Changing the URL creates a brand new page and you will lose the SEO juice if you change the URL.

That's why engaging an SEO firm at the beginning of your site design is so critical. Or at any critical redesign point.

A lot of SEO companies promise X place in Google in Y weeks, promise you'll "dominate" Google with your message. That's just plain silly. One could argue that SEO is as much an art as it is a science, as it requires both creativity and hard work backed by knowledge. Sure, you can get on first place in 2 weeks on any given keyword, but you will not maintain it. Persistence and a medium to long term view are essential! If you're searching for a magic pill that will revive your project, don't look it here; but if your experience in the online industry stretches for more than few months, you'll agree with us.

In the past month we've reviewed over 300 websites.

We've seen all sorts of SEO errors and ALL of them.
This first mistake is that none of the title tags are written correctly.

Let's use our industry as the example. We are an Los Angeles SEO Company.

Even our competition, other professional SEO Services websites do not
have their title tags in the proper format.

May of the title tags we reviewed looked like this:

Search Engine Optimization - SEO Firm - Los Angeles-Based Company

Error #1: For title tags, you cannot use a "dash" in between keywords.
A proper title tag would have a "", a single vertical line symbol separating the keywords.

Error #2: It is far more difficult to optimize a site nationwide. You should begin by
optimizing it in your city. In our example above, the keyword phrase "Atlanta-Based
Company" is used. However within that phrase there is no keyword.

An example of a proper keyword phrase that will pick up both the keyword and the
city within that phrase would be "Search Engine Optimization Los Angeles". Another
proper keyword would be "SEO Firm Los Angeles".

Now that you understand the best way to achieve page 1 organic listings in your
industry and your geographic location, let's write the title tag using the proper format:

Search Engine Optimization Los Angeles | SEO Firm Los Angeles

Then as the 3d phrase you can put the name of your company (for the homepage) or the
name of the page for interior pages. A proper complete title tag would look like this:

Search Engine Optimization | Los Angeles SEO Firm | Los Angeles seo specialist