In
the past month we've reviewed over 300 websites.
We've seen all sorts of SEO errors and ALL of them.
This first mistake is that none of the title tags are written correctly.
Let's use our industry as the example. We are an Los Angeles SEO Company.
Even our competition, other professional SEO Services websites do not
have their title tags in the proper format.
May of the title tags we reviewed looked like this:
Search Engine Optimization - SEO Firm - Los Angeles-Based Company
Error
#1: For title tags, you cannot use a "dash" in between
keywords.
A proper title tag would have a "", a single vertical line symbol
separating the keywords.
Error
#2: It is far more difficult to optimize a site
nationwide. You should begin by
optimizing it in your city. In our example above, the keyword phrase
"Atlanta-Based
Company" is used. However within that phrase there is no keyword.
An example of a proper keyword phrase that will pick up both the
keyword and the
city within that phrase would be "Search
Engine Optimization Los Angeles". Another
proper keyword would be "SEO
Firm Los Angeles".
Now that you understand the best way to achieve page 1 organic listings
in your
industry and your geographic location, let's write the title tag using
the proper format:
Search Engine Optimization Los Angeles | SEO Firm Los Angeles
Then as the 3d phrase you can put the name of your company (for the
homepage) or the
name of the page for interior pages. A proper complete title tag would
look like this:
Search Engine Optimization | Los Angeles SEO Firm | Los Angeles seo specialist
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