miercuri, 2 ianuarie 2013

Using keywords in your URL benefits your SEO. Absolutely!

Adding keywords to your URL's is another perfect opportunity to send the message to the search engines to identify you. Very few sites take advantage of this little known strategy.

This doesn't mean that you have to go out and purchase a new domain name. For example, our company Freedom Builders has the URL http://www.freedombuildersinc.com and one of our main keywords is SEO Services. We are not going to go out and purchase the URL SEOServicesFreedomBuildersInc.com.

  1. Google loves fresh content. Why would it punish new websites? On the contrary, our observations state that new websites are welcome to the game, and only suffer some damage after an initial boost of a couple of months, IF they can’t get to be good enough to actually rank for the keywords that they’re aiming for.
  2. New websites bring new voices to the web, Google encourages this, in an effort to improve their own SERP, troubled by recent Bing victories.
  3. Page Rank, the measure for the sandbox enthusiasts, has decreased in relevance, so much so in fact that Google is actually putting it on hold as a metric, while they reevaluate its existence.


But what we can do is use keywords to name interior pages throughout the site.

Let's take a commonly used example. Most sites have an 'About Us' tab. Again, using our site as an example, the typical link to that page would be seocompany21.com

In order to optimize the URL, "about us" should be replaced with a keyword or keyword phrase. seo company los angeles

There is 1 more step - In order for the search engines to properly read the keyword phrase, an underscore character must be used to separate words.

So the proper optimized URL would read Los Angeles Seo

The one time you would not want to change the URL to a keyword enriched URL is if you've owned your site for a long time and you have a high number of backlinks linking to that page. Changing the URL creates a brand new page and you will lose the SEO juice if you change the URL.

That's why engaging an SEO firm at the beginning of your site design is so critical. Or at any critical redesign point.

A lot of SEO companies promise X place in Google in Y weeks, promise you'll "dominate" Google with your message. That's just plain silly. One could argue that SEO is as much an art as it is a science, as it requires both creativity and hard work backed by knowledge. Sure, you can get on first place in 2 weeks on any given keyword, but you will not maintain it. Persistence and a medium to long term view are essential! If you're searching for a magic pill that will revive your project, don't look it here; but if your experience in the online industry stretches for more than few months, you'll agree with us.

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